In 2023, I steered the creative execution for Pond Lehocky's high-octane sponsorship of Frankie Muniz and his team during their NASCAR ARCA race at Pocono Raceway. This unique initiative placed the firm's brand directly onto the racetrack, demanding a creative approach tailored for maximum visibility at high speed.

As Creative Director, I was responsible for transforming the sponsorship into tangible, high-impact branding. My primary focus was on the most visible assets:

• Vehicle Design: I personally designed the custom race car wrap, ensuring the Pond Lehocky brand was bold, legible, and visually dominant on a high-speed canvas.

• Driver Branding: I designed the official driver suit for Frankie Muniz, guaranteeing brand cohesion and professionalism in every broadcast and photo opportunity.

Beyond the visuals, I collaborated closely with the social media team to develop and execute promotional content, amplifying the firm’s association with the excitement of NASCAR and the driver's celebrity status. This project was a successful departure into a new media landscape, delivering unique and compelling brand exposure.

Creative Direction