Vivienne Lee is a visionary creative leader specializing in brand transformation, strategic market expansion, and high-stakes campaign execution. With a track record of driving significant growth for national legal firms and major financial institutions, Vivienne translates complex business goals into compelling, integrated creative strategies.

At Pond Lehocky Giordano Inc., Vivienne spearheaded a full firm rebrand and subsequent national market expansion. She led the holistic creative strategy for the launch of two new AI-driven legal companies, Case Xchange and Case Dredger, establishing their market position and visual identity.

A specialist in high-impact partnerships, Vivienne directed the creative overhaul of relationships with major league sports teams, including the Philadelphia Eagles, Pittsburgh Steelers, and Philadelphia Flyers. Her expertise includes real-time campaign execution and OOH strategy, most notably delivering the high-urgency creative for the Super Bowl LIX Victory and Parade within a compressed timeframe. Utilizing tools like Geopath, she ensures that all creative—from OOH billboards to social campaigns—is strategically targeted and drives actionable results.

Vivienne holds a Bachelor of Communication Arts from Virginia Commonwealth University.