Upon joining the Pond Lehocky team in 2022, a strategic objective was set: to significantly strengthen and maximizeour collaboration with the Philadelphia Flyers. This was a major opportunity to refresh our brand presence and connect with a dedicated fanbase across the greater Philadelphia region.

As Creative Director, I led a comprehensive creative overhaul of the entire partnership. This initiative was designed to give the firm a more dynamic and visible presence, both inside and outside the arena.

Directing a High-Impact Creative Refresh

My direction resulted in the swift development and deployment of an entirely new suite of branded assets and advertising materials:

• OOH Modernization: I oversaw the creative development of new billboards and refreshed bus shelter ads, ensuring our Out-of-Home presence was modern, impactful, and strategically located to capture the attention of Flyers fans.

• Branded Engagement: I directed the production of new, high-quality branded merchandise used for activations and promotions, further cementing the firm's visible connection to the team.

This overhaul successfully elevated the visibility and engagement of the Pond Lehocky brand within the professional hockey market.

Creative Direction