Following the Philadelphia Eagles' Super Bowl LIX victory in 2025, I was instantly tasked with leading the creative direction to maximize our partnership in the most critical, high-visibility moment. The challenge was immense: a major, multi-channel campaign had to be conceptualized, produced, and deployed within a condensed one-week timeframebetween the victory and the celebratory parade.

As Creative Director, I spearheaded a full-scale, rapid-response campaign to ensure Pond Lehocky was central to the city’s celebration.

Rapid Deployment & Maximum Visibility

My primary focus was speed and strategic placement. I personally created and facilitated the installation of all new, celebratory billboard and bus shelter creatives across the region, immediately updating our Out-of-Home presence to reflect the championship.

Key campaign highlights included:

• Parade Sponsorship: Coordinating the official Eagles parade sponsorship to ensure our brand was prominently featured on the parade bus carrying the team.

• Aerial Display: Working directly with our media buyer to secure and oversee the flying of our custom Pond Lehocky Eagles banner over the Philadelphia Art Museum, the iconic endpoint of the parade route.

• Commemorative Assets: Rapidly designing and producing commemorative merchandise to be distributed during the week of celebration.

This creative blitz required flawless execution under an extreme deadline, demonstrating the ability to transform a spontaneous, high-energy event into a strategically managed, high-impact brand opportunity.

Creative Direction